What the Waffle comes to OTE

What the Waffle comes to OTE

This article popped up into our Google alerts this week, and we thought we would share.  Thanks to Dan Eaton at Biz First for the article, he gets all the credit.

We are very excited to welcome another new business to our neighborhood!    We love to see now business come and join our community.

The next new addition to the Columbus Food Hub swaps hot for sweet and savory.

What the Waffle opened in November at 1117 Oak St. in Olde Towne East. If that space sounds familiar, it’s because that’s where Hot Chicken Takeover got its start before moving to the North Market. It was followed by J. Hot Fish, which is planning a new location in 2017.

Entrepreneur Gayle Troy is the next into the space at the incubator kitchen.

She was most recently administrator of youth services with the Central Ohio Workforce Investment Corp., but when that program was eliminated, she found herself with the chance to turn her culinary hobby into a business.

“You know what? I’m at a point where I can do what I want to do, as opposed to what I need to do,” she said.

She’d been dabbling in food for years, taking courses at Columbus State Community College, making and selling sweet potato muffins to various local cafes. She connected with Allen Scott, owner of the Food Hub, because she wanted to rent a kitchen to make gumbo and other soups to sell to cafes. They talked and shared ideas, one of which was a breakfast spot built around waffle sandwiches.

“I love waffles,” Troy said. “We wanted to do something that was quick and easy to go.”

Her plan is a slow build. She’s gradually adding to the menu, which started with made-to-order buttermilk Belgian waffle sandwiches with a choice of bacon, egg and cheese; sausage, egg and cheese; or egg and cheese. Stand-alone waffles are an option, too, with both the standard and a savory choice made with hickory smoked bacon. There is coffee. Sides are hashbrowns and her signature sweet potato muffins. A gluten-free option is coming in January. By March she plans to add Saturday brunch with chicken and waffles and shrimp and grits.

“By then, people will be over their New Year’s Resolutions,” she said.

What the Waffle won’t be doing any weekend hours until then. It is open Monday through Friday 7 to 11 a.m.

Troy said she wanted to start out slow to gauge customer interest and to learn how to manage the business including labor and supplies.

“It seemed like going into the winter would be a perfect time to do that,” she said. “It’s a great way to get my footing here. I’m a startup.”

The hope is an eventual brick-and-mortar shop.



here is the link to their FB page:


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